Data are raw, unorganized facts, something that is simple and seems random and useless. When data are organized, well-structured this gives them meaning and then we can say that we have information.

Based on the information, we try to create the perception of a business process, meaning we acquire knowledge. Based on the knowledge, we can take actions and enhance our business, and lead to the fulfillment of the strategic plan of the company. That is business value, something measurable.

BI solutions enable us to use timely information for improving corporate knowledge which can be used to carry out various actions with a clear objective: “reaching the strategic plan”.

Therefore, it is very important that the information is treated as property, just like a house, a car, even hardware or software. This gives the information a business value.